wemakedotcoms

Detail of the new GUI

As part of the exploration process for re-branding Broadstreet Digital (BSD), I was tasked with updating the GUI of their platform. As far as I know this was never implemented internally by BSD’s IT team. The key here was to try to respect the original elements to allow for a quick and easy production of the new GUI. I tried to isolate and match the original images and re-skin existing elements as much as possible. I also tried to allow for most of the update to be CSS based.

3D renders of one option for a new logo icon

In late 2006 STC was commissioned by Arbinet to re-brand and re-design their site. As part of the exercise, I was asked to design some of the comps that were to be submitted to the client for review. Although these were rejected, I think they are cool enough to make it here…

Detail of the homepage design comp

For this project (developed through Cyber Sytes) I was contracted to design the site and create all the flash elements. Including a brochure application using a flip book effect. The brochure used a dynamic back-end and an XML layer to carry data to and from Flash. Created to be flexible this book is still online today. It generates revenues via ad placements.

Functionality included: Search/Filter, bookmark and custom printing of listings. Coded in AS2 the application uses OOP and Classes to manage elements and ensure modularity. At the time this was one of the most complex application I had created.

Click here to view the brochure application.

The site’s homepage design has been changed from the original one I created (see comps below).

Eimers Group Neighborhoods Page

For this site I was contracted by Cyber Sytes to produce all of the main flash elements. The header/navigation portion of the page and an interactive neighborhood map. This was to be the first of many interactive maps I would create. I was brought into the team as a flash developer only. Design (including the map and GUI) was done by Eric from CYSY. I only produced and coded the flash.

Visit the Eimers Group’s site

The map application uses XML as its data source. Including the dots (or locations) name, kind, positioning, link, etc… We included a debug or back-end version of the flash to help the crew at Eimers add the position of a new location. Functionality includes filtering of the data and jump to a specific neighborhood. Control of the map mimics those of most map apps: Pan, Zoom and an interactive preview of the current visible area. The actual map application came out at around 40kb. The map’s background (under 100kb) and XML data (variable) are external.

Click here to see the interactive neighborhood map

Illustration for ad banner

For this project I was contracted by Cyber Sytes to create three ad banners for a local boat dealership. The tagline “Does your boat raise fish?” wasn’t my idea but I had fun with it and created simple cartoon like animations to illustrate it. We actually won a Silver ADDY® Award for the campaign.

Click here to view banners One
Click here to view banners Two
Click here to view banners Three

detail of the GUI

Yet another New York eatery… But now in Flash 7! We produced the site as the restaurant was being built. I say we because my dear friend Dave modeled and texture the space seen in the homepage video from the architect’s blueprints. I then rendered and integrated the video into the site. Flash 7 introduced better scripting of FLVs and also new encoding. I also used XHTML and the newly supported CSS to load and format menus and most text content at runtime.

I also created the audio soundscape.

You can visit the archived site
(keep in mind some of the links may be broken)

Homepage

Events Page

Detail of la casa's homepage

Site for our dear friend Evita, a party promoter in NYC. This was a redo of her previous site. The old design did not reflect who Evita was and what her crowd would expect to see. I re-branded, redesigned and produced La Casa Evita. The final site projected a dark, mysterious but slick image and was inline with what would be visually expected from a nightlife industry site in NYC.

Previous design

Re-designed site

Introducing the iCock, iCock Mini, etc...

Just a little bit of fun around the introduction of the iPod. I followed the apple product releases of that time (2004/2005). These creations were modeled and rendered in Lightwave.

GUI detail

Part of the trend of trendy mexican eateries, Soho Cantina was my first project collaboration with the team at the Dene Group. They also launched PlateNYC that later became Soho Cantina East. Although the food was traditional the setting and location (fashionable Soho) required a more polished and trendy website.

Click here to view the archived site

detail of a postcard created for Cibar

On the footsteps of Ilo came Cibar a martini bar in Manhattan’s exclusive Irving Place neighborhood. For this site I also took all the photographs. Although we’ve updated the content over the years, the design and functionality remains as it was when we first launched. Thanks to a minimalist approach the site has weathered trends and still looks polished today.

Visit Cibar’s Site